Brand Strategy
Positioning, archetype and voice, decided before anyone designs or writes.
About brand strategyContent that moves people to act
We are a content agency in Thane, India, for ambitious brands. We build strategy, copy and content programmes on behavioural economics, so every claim has a reason to work.
01 · What we believe
What we believe
Content is an asset, not a cost.
Done well, it keeps earning attention and trust long after it is published, and it compounds.
Every piece of content is a decision.
A page, a post or an email asks someone to do something, so we design for that decision first.
Quality has to hold at scale.
A large programme is only worth running if the last piece is as sound as the first.
What we do
Six services, from one-off consulting to full programmes. Every one runs on the same principles and the same standard, from strategy through to the last edit.
Content Strategy
What to say, to whom and in what order, sequenced with behavioural science.
See content strategyContent Marketing
Programmes that build authority across owned and earned channels, and compound over time.
About content marketingConversion Content
Landing pages, journeys and sequences written to move people, from first line to call-to-action.
See conversion contentContent Writing & Editing
The craft layer: website copy, articles and editing, held to one standard.
About writing and editingSocial Media
Social media strategy and content that give people a reason to follow, and a next step when they do.
Ask us about social media03 · Approach
Behavioural economics, applied
Four mechanisms sit behind everything we write. Each one changes how a line is framed, ordered or offered. Illustrative examples, not client work.
Loss aversion
People move harder to avoid a loss than to chase an equal gain.
BeforeSave time on reporting.
AfterStop losing your Fridays to reporting.
Commitment devices
A small, easy yes makes the next, bigger yes feel natural.
BeforeApply now.
AfterCheck if you are eligible first. No documents needed.
Identity-based messaging
People act like the person they believe they are.
BeforeAccounting software for small businesses.
AfterFor founders who like their books in order.
Choice architecture
The order, framing and defaults around a choice shape what gets chosen.
BeforeChoose from our plans.
AfterMost teams start with Growth. Here is why.
How we work
The same four steps on every engagement, whether it is a single landing page or a full content programme. Scope and timeline are agreed after a first conversation.
First conversation
What you are trying to move, and which service is the right place to start.
Audit and decide
We review what exists and agree the audience, the decision and the measure.
Build
Strategy, pages or programmes, each piece with a mechanism attached.
Measure and refine
We read what changed and adjust, alongside your team or on our own.
Where we apply it
The mechanisms are the same everywhere. What changes from sector to sector is the risk, the rules, the review process and the way people actually buy.
B2B tech and SaaS
Long evaluations and buying groups, where proof has to arrive in the right order.
BFSI
Trust, risk and regulation, where every claim has to survive review.
Healthcare
Patients, clinicians and procurement, each needing accurate, separate content.
FMCG
Choices made in seconds, where framing and defaults do the heavy lifting.
06 · Founders
The founders
Two founders, one standard. One sets the strategy; the other makes sure it ships, piece after piece. Messages go straight to the founders.
Vinod Narasimhan
Co-founder, Strategy
Directs strategy and positioning. Translates behavioural economics into systems that make content perform, and holds every piece to that standard.
Gazal
Co-founder, Operations and Delivery
Runs operations and delivery. Leads the creative and content teams, and keeps quality consistent as programmes grow.
07 · Contact
Tell us what you're trying to move
We will tell you the mechanism, and give you a straight read on whether we can help.
vinod@heurystix.com